This role presents an exhilarating opportunity to spearhead and implement marketing strategies for one of the most recognised Fintech brands in the region. The successful candidate will have the privilege to mould the company's brand image, engage with a vast network of users, and contribute significantly to the growth of the business.
Head of Marketing
Salary: Competitive and based on experience
Location: BGC
Keywords: Marketing, Strategy, Growth, Social Media, Cryptocurrency
Our client, a leading player in the cryptocurrency industry, is seeking an experienced and dynamic Head of Marketing. This role offers an exciting opportunity to lead and execute marketing strategies for one of the most established crypto brands in the region. The successful candidate will have the chance to shape the company's brand image, engage with a vast user base, and contribute significantly to the growth of the business. With a focus on delivering high-quality content across various platforms and representing the company at industry events, this role promises a rewarding and fulfilling career.
- Lead and execute marketing strategies for a leading crypto brand
- Engage with a vast user base and shape the company's brand image
- Represent the company at industry events and contribute to business growth
What you'll do:
As Head of Marketing, you will be responsible for designing and executing our client's marketing strategy. Your excellent planning skills will be crucial in making strategic decisions on marketing activities. You will create professional experiences for users while delivering high-quality production for stakeholders. Your role will also involve managing all social media channels to enhance branding. You will deliver digital content in various formats, prepare for industry events, perform market analysis, review marketplace weekly, contribute to the company’s position as a marketing leader, and ensure compliance with all relevant legislation.
- Design and execute marketing and growth strategy for the Philippine region based on business plan
- Plan strategic decisions on marketing activities
- Create professional experiences for users and deliver high-quality production for stakeholders
- Manage all social media channels to improve branding
- Deliver digital content in various formats such as video interviews, podcasts, and webinars
- Prepare for and present at industry events such as conferences, panels, and webinars
- Perform market analysis and business data analysis to determine best practices
- Review marketplace weekly and complete competitor marketing analysis
- Contribute to the company’s position as a marketing leader in the global digital exchange industry
- Ensure compliance with all relevant legislation and regulations
What you bring:
As the ideal candidate for the Head of Marketing role, you bring a wealth of experience in acquisition marketing and team leadership. Your proven marketing management skills, coupled with your ability to launch marketing initiatives, will be key to your success in this role. You have experience building social media platforms and are adept at strategic planning. Your strong understanding of cryptocurrency terminologies and trends will be invaluable, as will your flexibility to interact frequently with the crypto community. Your execution-oriented mindset and strong communication skills round out your profile.
- Bachelor's Degree in Marketing or Communications or any other related field
- Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team
- Proven marketing management experience with strong ownership and business intelligence
- Experience launching marketing initiatives
- Experience building social media platforms such as Twitter Space
- Experience strategy planning to design and confirm the marketing plan based on business requirements
- Strong understanding of cryptocurrency related terminologies and trends
- Ability to work flexible hours to interact with the crypto community frequently
- Execution oriented mindset - with humility, drive, and scrappiness to get it done
- Strong communication skills to work closely with BD, Partnerships, Product and CS teams
What sets this company apart:
Our client is the most established crypto brand in The Philippines, trusted by more than 18 million users. Through their easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. They are fully regulated by the Bangko Sentral ng Pilipinas (BSP) and are the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What's next:
Ready to take on this exciting challenge? Don't miss out on this opportunity!
Apply today by clicking on the link!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
