Senior Brand Manager (Consumer Healthcare)
Salary Market Aligned
Location Quezon CityFULL_TIME
Consultant Anthony Pusa
Job Ref 1799850/001
Date posted 01 May 2022philippines sales-marketing/brand-marketing 2022-05-19 2022-06-30 pharmaceuticals Quezon City National Capital Region PH Robert Walters https://www.robertwalters.com.ph https://www.robertwalters.com.ph/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Senior Brand Manager (Consumer Healthcare) job has just become available.
About the Senior Brand Manager (Consumer Healthcare) Role:
In this business critical role, you will market one of the main revenue generating products of the company. You will be tasked to manage a household brand and be a contributor to the market growth of the product.
- Actively contribute to the development of the brand vision and positioning strategy
- Lead the development of programmes and initiatives that deliver on strategy, are faithful to the brand vision, and build brand equity
- Lead the team to ensure executionary excellence in the implementation of all brand initiatives
- Ensure achievement of sales objectives within specified budgets
- Take an active role in research and qualitative probes that help ground insights relevant to the development of initiatives
- Understand key drivers of profitability, and set stretch targets for brand performance
- Understand key consumer and business drivers in the various trade channels
- Encourage internal and third-party support groups to understand and focus on the consumer, and apply rigour in analysis
To succeed in this Senior Brand Manager (Consumer Healthcare) role, it is highly advantageous for you to have food supplement experience in the OTC pharmaceutical industry.
- Minimum of five years' brand exclusive/combined brand and advertising experience, gained from the FMCG or pharmaceutical industry
- Knowledgeable in brand analysis, strategy formulation, and development execution of programmes and activities in the marketing mix (e.g. experience in new product development, brand launch, concept development, communications campaign development, commercial/trade launch, etc.)
- Excellent written and verbal communication skills in English
This is a homegrown company that is passionate about elevating health care in the Philippines.
If you are up to the challenge and are looking to make an great impact within a collaborative organisation as well as an opportunity to grow a household brand in the pharmaceutical industry, this Senior Brand Manager (Consumer Healthcare) job is right for you.
Apply today or contact me to learn more.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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