Senior Digital Marketing Manager
Salary Market Aligned
Consultant Paula Marielle Piala
Job Ref 1887880/001
Date posted 07 March 2023philippines sales-marketing/brand-marketing 2023-03-14 2023-05-06 pharmaceuticals Taguig National Capital Region PH Robert Walters https://www.robertwalters.com.ph https://www.robertwalters.com.ph/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true
A Senior Digital Marketing Manager job has become available at a world-leading consumer healthcare company.
About the Senior Digital Marketing Manager Role:
In this role, you will lead digital campaigns within key brands and key channels to the company's Philippines and other regional territories. This role will report directly to the eCommerce Lead.
- Deliver digital commerce sales target and KPIs (conversion target)
- Manage digital commerce performance media strategy, planning and optimisation
- Oversee digital marketing agenda, corporate and cross-brand digital/social efforts, digital campaigns and social media platforms by collaborating with brand managers
- Partner with Brand Team, Performance Marketing Agency and eCommerce Manager on Content Strategy
- Propose, lead and develop digital and social innovative projects to drive performance marketing conversion and achieve brand growth strategy
- Work with the media agency to recommend media optimisation, including OTV, SEM and Social to achieve better media effectiveness and efficiency and increase ROAS
To be successful in this role, you must have in-depth experience in doing digital, brand and trade marketing from a consumer healthcare or FMCG industry.
- In-depth knowledge of digital platforms (Google, Facebook, Instagram, EC platform, etc.), website analytics and digital media planning, evaluation and optimisation
- Solid digital brand management and marketing management experience from FMCG, including ATL, BTL, and NPD launch experience
- Strong communication and presentation skills with a good command of English
- Strong analytical think and financial acumen
- Strong problem-solving skills
- Able to maintain an effective working relationship with others
The organisation is a one of the world-leading consumer healthcare companies.
If you are a progressive and experienced digital marketer with a can-do attitude, this Senior Digital Marketing Manager role is an excellent opportunity to work with an industry leader that is constantly breaking new ground.
Apply today or contact me to discuss this new opportunity.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
Get in touch
Paula Marielle Piala
+63 2 8841 9371
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