About the Brand Manager - Companion Animal Role:
The successful candidate understands the local consumer, takes full ownership of the business strategy and values, and develop the marketing plan. You will set short and mid-term objectives to achieve a desirable and relevant brand image, ensure awareness, and increase product understanding and trust, and overall brand value.

Key Responsibilities:

• Ensure that the overall country business plan addresses the challenges to win new consumers and confirm existing ones
• Develop and take full ownership of the marketing part of the annual business plan
• Generate relevant consumer insights in collaboration with the brand team and understanding local key occasions to win new and infrequent consumers
• Always stay on-top of and ahead of consumer trends and competitor landscape of the (local/regional) market, facilitating the mindset for developing strategic competitiveness
• Create branding and through-the-line communication for specific marketing projects in strong collaboration with the respective marketing functions

To succeed in this Brand Manager - Companion Animal role, you will need strong brand management experience and understanding of the brand direction is a huge advantage especially with prescription, OTC or consumer health care.

Key Requirements:

• Minimum of five years of marketing experience in the medical, health care field
• Creative mind with a track record of creating new ideas, putting them into practice and assessing results
• Strategic person who takes initiative and ownership
• Clear understanding of markets, sales and distribution, competitor activity and consumer behaviour in a brand and retail context. Up to date on trends and consumer behaviour

The company is one of the biggest brands in pharma and is looking to expand further in the Philippines.

If you are a progressive marketing professional with a can-do attitude, this Brand Manager - Companion Animal role is an excellent opportunity to work with an industry leader that is constantly breaking new ground.

Apply today or contact me to discuss this new opportunity.