B2B Audience Insights Manager

A leading organisation is seeking a B2B Audience Insights Manager to own and optimise end-to-end customer journeys, drive strategic transformation initiatives, and deliver measurable performance outcomes across complex, cross-functional environments.

What you’ll do:

• Own end-to-end management of assigned B2B journey(s), overseeing performance monitoring, strategic planning, and executive alignment
• Drive initiative prioritisation, forecasting, and governance frameworks to ensure alignment with broader transformation objectives
• Lead resource planning and cross-functional execution, proactively managing demand pipelines, budget analysis, and issue remediation
• Build and maintain strong collaborative relationships with internal and external stakeholders, resolving operational and strategic challenges with speed and clarity
• Manage structured business reviews and develop executive reporting (monthly, quarterly, annual, and ad hoc), delivering accurate, data-driven, and actionable insights
• Track performance against defined KPIs, communicating progress updates and recommending remediation plans and continuous improvement initiatives
• Partner with senior leaders to align on priorities, secure buy-in, and translate strategy into executable roadmaps
• Oversee financial performance indicators including ROI, budget utilisation, and measurable transformation outcomes
• Drive operational excellence through structured governance, milestone tracking, and disciplined program execution
• Leverage performance metrics such as NPS and customer satisfaction KPIs to inform strategic decisions and optimise journey effectiveness

What you bring:

• Bachelor’s Degree in Marketing or a related discipline
• Minimum 5 years of strategic experience within healthcare, financial services, or consumer packaged goods
• Strong strategic planning capability with demonstrated cross-functional leadership experience
• Proven experience in resource management, operational execution, and demand planning
• Advanced analytical capability with the ability to interpret complex datasets and translate insights into clear business decisions
• Strong commercial acumen with experience managing budgets, financial targets, ROI, and performance metrics
• Excellent communication and stakeholder engagement skills, including the ability to influence senior executives
• Demonstrated ability to manage multiple concurrent initiatives in a fast-paced, matrixed environment
• Highly structured, organised, and detail-oriented approach to governance and reporting
• Strong data literacy and proficiency in developing impactful executive-level reports and presentations
• Results-driven mindset with the ability to set, track, and achieve measurable business goals

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.