B2B Product Marketing Manager

A well-established organisation is seeking a Product Marketing Manager (B2B) to lead go-to-market strategy, craft compelling product positioning, and drive successful launches and enhancements across client-focused portfolios.

What you’ll do:

• Lead the development and execution of go-to-market strategies for new B2B/client product launches and product enhancements
• Own product messaging, positioning, and naming to ensure clear differentiation and strong market impact
• Develop product-level and product family marketing materials aligned to brand standards and commercial objectives
• Translate stakeholder requirements into strategic marketing plans that address business needs and customer pain points
• Identify and implement marketing solutions for complex or non-standard business challenges
• Operate independently with minimal supervision, escalating only highly complex or strategic issues
• Act as the subject matter expert and primary product marketing resource for designated product families
• Collaborate cross-functionally within a matrix environment to ensure alignment across sales, operations, communications, and leadership
• Manage multiple concurrent initiatives, ensuring timelines, quality standards, and delivery expectations are consistently met
• Support internal stakeholders with clear messaging frameworks, launch toolkits, and communication assets

What you bring:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related discipline (preferred), or equivalent professional experience
• Minimum 5 years of experience in communications, public relations, or marketing roles
• At least 5 years of project management experience within a matrixed organisation
• Strong professional writing and editing expertise with the ability to tailor messaging to varied audiences
• Advanced proficiency in Microsoft Office applications including Outlook, Word, Excel, and PowerPoint
• Proven ability to manage, prioritise, and deliver multiple projects simultaneously
• Strong organisational and stakeholder management capabilities
• Ability to interpret business requirements and translate them into structured marketing deliverables
• Healthcare industry experience is advantageous
• Strategic mindset combined with strong execution capability and attention to detail

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.