B2C Audience Insights Manager

A leading organisation is seeking an Audience Insights Manager (B2C) to drive end-to-end journey ownership across consumer and provider segments, ensuring strategic alignment, operational excellence, and measurable performance outcomes.

What you’ll do:

• Own full lifecycle management of assigned B2C and B2P (Provider) journeys, overseeing performance tracking, strategic roadmap development, and executive alignment
• Prioritise initiatives, manage forecasting processes, and uphold governance standards to ensure alignment with broader transformation objectives
• Lead resource planning and cross-functional execution, balancing demand management with budget oversight and issue resolution
• Build and sustain strong working relationships with internal stakeholders and external partners, proactively addressing operational and strategic challenges
• Facilitate structured business reviews and deliver executive-level reporting (monthly, quarterly, annual, and ad hoc), ensuring insights are data-driven and actionable
• Monitor progress against KPIs and strategic plans, communicating status updates and recommending corrective actions and continuous improvement initiatives
• Collaborate closely with senior leaders to align priorities, secure sponsorship, and translate strategy into executable plans
• Leverage customer and provider performance metrics, including NPS and satisfaction KPIs, to refine journey effectiveness and enhance overall experience
• Drive accountability for financial performance indicators, including budget management, ROI tracking, and measurable transformation results
• Embed disciplined governance practices through milestone tracking, risk management, and structured reporting frameworks

What you bring:

• Bachelor’s Degree in Marketing or a related discipline
• Minimum 5 years of strategic experience within healthcare, financial services, or consumer packaged goods
• Strong strategic planning capability with demonstrated cross-functional leadership experience
• Proven experience in operational execution, resource management, and demand planning
• Advanced analytical skills with the ability to interpret complex data sets and translate insights into informed business decisions
• Strong communication and stakeholder engagement skills, with the ability to influence senior executives and gain buy-in for key initiatives
• Solid understanding of customer and provider performance metrics, including NPS and satisfaction KPIs
• Ability to manage multiple concurrent projects in a fast-paced, matrixed environment while maintaining attention to detail
• Highly organised with strong governance, reporting, and data management capabilities
• Demonstrated ability to set, track, and achieve measurable goals, including financial targets and ROI
• Experienced in developing clear, compelling reports and executive presentations for leadership audiences

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.