Channel Lead - Thought Leadership

A leading organisation is seeking a Thought Leadership Channel Lead to own the strategy and execution of high-value content across B2B, B2C, and B2Provider audiences, ensuring alignment with brand and business objectives.

What you’ll do:

• Own the thought leadership content strategy across multiple audiences, ensuring alignment with brand and business goals
• Lead development of high-value content assets such as white papers, webinars, videos, blogs, and executive POV pieces in partnership with creative teams and subject matter experts
• Define governance, standards, and best practices for thought leadership content, ensuring consistency and compliance
• Drive innovation in content creation and distribution, leveraging AI tools and advanced analytics to improve efficiency, personalization, and impact
• Collaborate with marketing, product, and analytics teams to integrate thought leadership into broader campaigns and demand-generation programs
• Oversee editorial calendar management, ensuring timely delivery of content across channels
• Monitor performance metrics (engagement, downloads, leads) and provide actionable insights to optimize content effectiveness
• Create materials for industry events and thought leadership forums as needed

What you bring:

• 8–10+ years of experience in content strategy, thought leadership, or B2B marketing roles
• Proven ability to lead the development of complex content assets (white papers, webinars, video series) for executive and professional audiences
• Strong understanding of healthcare industry trends and ability to translate insights into compelling narratives
• Experience with AI-driven content tools and marketing automation platforms
• Excellent communication, editorial, and stakeholder management skills
• Bachelor’s degree required; advanced degree preferred
• Strategic thinker with strong execution skills and the ability to influence across functions

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.