Digital Marketing Manager
Consultant Laura Ojinaga
Date posted 05 December 2018 2018-12-052019-02-03 financial-services 8767 Paseo De Roxas Makati City 1226 Robert Walters https://www.robertwalters.com.ph
An international company from the Fintech industry is looking for a Digital Marketing Manager to be responsible for the company’s online presence and grow the business in the Philippines. This role will be based in Makati.
About the Digital Marketing Manager Role:
Reporting to the Managing Director-Marketing, you will develop the PPC strategy for lead generation to achieve revenue goals.
- Develop a website traffic plan and create goals and benchmarks
- Generate monthly reports on our marketing campaign’s performance
- Optimise website and social media channels for content as well as usability
- Analyse key metrics that unit our website traffic and our service quotas
- Launch and optimise performance marketing campaigns across different platforms and channels (SEM, Paid social)
- Regularly communicate campaign performance to stakeholders
- Manage relationships/interactions with key vendors and partners
- Coordinate with content and design team for ad creatives
To be successful in this role, you must possess at least three to five years' relevant experience in SEO and two to three years' experience in PPC advertising.
- Strong knowledge of SEO strategies and key algorithm updates
- Experience of working with SEO field or applicable alternate online marketing role
- Comprehensive knowledge of digital marketing tools such as SEMRush, AWR, Google Adwords, Google Analytics, FB Ad Manager
- Strong Excel and analytical skills
- Comfortable in measuring, manipulating, and analysing data
This is one of the fastest growing, young enterprises in Asia as they revolutionise the financial industry by using technology. The business succeeds on the speed of its innovation and there are great opportunities to progress in this dynamic company.
If you are driven and determined and want to take the next step in your career, this is the role for you.
Apply today to take a chance on this exciting role.