Digital Marketing Manager

A leading global company is urgently recruiting for a Digital Marketing Manager job. This job requires a candidate with a strong background and experience in marketing and client management.

About the Digital Marketing Manager Role:
The digital marketing manager will be tasked with demand generation and marketing funnel optimisation. Using inbound marketing tactics such as search engine optimisation, social media, landing page conversion testing, online advertising, and email marketing, you will grow our online conversions and overall company revenues.

Key Responsibilities:

• Drive key business metrics including leads, MQLs, SQLs and opportunities
• SEO:
  
  • Manage both on-site and off-site SEO for the webshop
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
  • Manage of organic search engine performance and goal-setting based on site impressions, clickthrough rates, traffic, and conversions
• SEA & Paid Media:
  
  • Manage the strategy and setup of all paid campaigns
  • Measure and optimise our paid marketing using vendor-specific dashboards, Webtrekk, and Eloqua landing page sources reports
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programmes
• E-mail marketing: Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
• Stay up-to-date with the latest trends and changes in digital marketing with SEO/SEA and major search engines

To succeed in the Digital Marketing Manager job, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• BA/BS or equivalent working experience
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution
• Thorough knowledge of search ranking and optimisation factors and key algorithm updates
• Experience with data-driven SEO analysis and optimisation
• Excellent communicator with ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible
• Experience handling marketing budgets and forecasting/reporting results
• Excellent written and oral communication skills (English B2)

This company needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Digital Marketing Manager role.

Apply today or contact me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.