This role combines expertise in search engine optimization (SEO) with performance marketing strategies to maximize online visibility, drive targeted traffic, and improve conversion rates. The successful candidate will focus on both organic and paid channels to achieve measurable business outcomes. This is an exciting opportunity for a seasoned professional who thrives in a remote work environment.
SEO and Performance Marketing Lead
Salary: Competitive and based on experience
Location: remote
Keywords: SEO, Performance Marketing, Keyword Research, Technical SEO, Conversion Rate Optimization, Link Building, Analytics
* Maximize online visibility and drive targeted traffic
* Focus on both organic and paid channels
* Work remotely
What you'll do:
You will be responsible for developing comprehensive SEO strategies that align with business objectives. You will conduct detailed website audits and competitive analyses to identify opportunities for improvement. Your role will involve extensive keyword research to target high-value search terms and managing technical aspects of SEO such as site architecture, indexation, and crawlability. You will also plan, execute, and optimize various performance marketing campaigns including paid search (PPC), social media ads, display advertising, and retargeting campaigns. Your role will require continuous testing and optimization of landing pages, ad creatives, and user flows to improve conversion rates. Additionally, you will develop link-building strategies to enhance domain authority. Utilizing tools like Google Analytics, Google Ads Manager, SEMrush, Ahrefs among others will be crucial for tracking campaign performance. Monitoring market trends and competitors' strategies in SEO and paid media will also be part of your responsibilities.
* Create and implement comprehensive SEO strategies aligned with business objectives.
* Conduct detailed website audits and competitive analysis to identify SEO opportunities.
* Perform extensive keyword research to target high-value search terms.
* Manage site architecture, indexation, crawlability, and other technical SEO aspects.
* Plan, execute, and optimize paid search (PPC), social media ads, display advertising, and retargeting campaigns.
* Continuously test and optimize landing pages, ad creatives, and user flows to improve conversion rates.
* Develop and manage link-building strategies to enhance domain authority.
* Utilize tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and Ahrefs to track campaign performance.
* Monitor market trends and competitors’ strategies in SEO and paid media.
* Work with cross-functional teams to implement SEO and performance marketing initiatives.
What you bring:
The ideal candidate for the role will bring advanced knowledge of SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz and paid advertising platforms like Google Ads and Facebook Ads. You should have proven experience in managing successful SEO and performance marketing campaigns. Your expertise should span across keyword research, content optimization, technical SEO, and conversion rate optimization. Strong analytical skills are essential for this role as you will need to derive insights from data. Experience with A/B testing and CRO tools is also required. Excellent project management, communication, and leadership skills are key to success in this role.
* Advanced knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz) and paid advertising platforms (e.g., Google Ads, Facebook Ads).
* Proven experience in managing successful SEO and performance marketing campaigns.
* Expertise in keyword research, content optimization, technical SEO.
* Strong analytical skills with the ability to derive insights from data.
* Experience with A/B testing, CRO tools.
* Excellent project management skills.
* Strong communication skills.
* Leadership skills.
What sets this company apart:
Our client is a leading player in their industry with a reputation for excellence. They offer a supportive work environment that values teamwork, collaboration, and growth. Their remote work policy provides flexibility and promotes a healthy work-life balance. This is an exciting opportunity to join a company that is committed to innovation and excellence.
What's next:
Ready to take your career to the next level? Apply today!
Apply today by clicking on the link!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
