Digital Marketing Officer

Digital Marketing Officer

Salary: Competitive and based on experience

Location: BGC

Keywords: Digital Marketing, Campaign Implementation, Optimization, Analytics, Stakeholder Management

Our client is seeking a highly skilled Digital Marketing Officer to join their dynamic team. This role offers the opportunity to execute and optimize digital marketing strategies across various platforms, including social media, direct marketing, websites, and paid ads. You will be responsible for tracking, monitoring, and analyzing the performance of digital channels and providing recommendations for optimization. This is an exciting opportunity to contribute to a company's digital presence and customer acquisition strategy.

• Execute and optimize digital marketing campaigns
• Monitor and analyze performance of digital channels
• Develop and implement marketing ROI program

What you'll do:

As a Digital Marketing Officer, you will play a crucial role in executing the strategy and implementation of all digital campaigns. Your excellent analytical skills will be put to use as you track, monitor, and analyze the performance of various digital channels. You will provide valuable recommendations to stakeholders for optimization based on your findings. Additionally, you will run analytics to develop and implement a marketing ROI program that identifies both leading and lagging indicators to track the success of campaign launches. Your role will also involve analyzing customer acquisition costs, return on ad spend, benchmarking, which are crucial to the bank.

• Execute the strategy and implementation of all digital campaigns
• Perform tracking, monitoring, and analyzing the performance of digital channels
• Provide recommendations to stakeholders for optimization
• Run analytics to develop and implement marketing ROI program
• Analyze customer acquisition costs, return on ad spend, benchmarking
• Perform other duties as assigned by the Head of Digital Marketing

What you bring:

The ideal candidate for this Digital Marketing Officer position brings a wealth of knowledge in digital campaign development and implementation processes. Your experience with overall experience optimization will be invaluable in this role. You possess strong skills in campaign implementation and optimization. Your working knowledge on Customer Relationship Management sets you apart from others. You have hands-on experience with tools such as Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer. Your stakeholder management skills are top-notch and you're known for your negotiation abilities. You're a team player with excellent collaboration skills and can present complex information clearly.

• Working knowledge of digital campaign development and implementation processes
• Experience with overall experience optimization
• Skill in campaign implementation and optimization
• Working knowledge on Customer Relationship Management
• Experience in Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer
• Stakeholder management skills
• Negotiation skills
• Collaboration skills
• Presentation skills

What sets this company apart:

This company prides itself on its commitment to innovation and excellence in the field of digital marketing. They offer a supportive work environment where creativity is encouraged and hard work is rewarded. The company values professional growth and provides ample opportunities for career advancement.

What's next:

Ready to take your digital marketing career to the next level? Don't miss this exciting opportunity!

Apply today by clicking on the link. We can't wait to hear from you!