Marketing Director

Our client is seeking a visionary and strategic Marketing Director to lead their marketing function. The successful candidate will have a strong grasp of omnichannel marketing, from digital platforms to on-ground retail, and will be instrumental in elevating the brand’s presence and performance across e-commerce, branded kiosks, and health and wellness retail environments. Prior experience in the beauty, skincare, health, or cosmetics industry is highly advantageous.

What you'll do:

As a Marketing Director, you will provide strategic leadership and operational oversight for our client's marketing function. Your role will involve defining the organisation's overarching marketing strategy with a focus on brand building, market penetration, and sustained customer growth. You will translate business goals into actionable marketing initiatives across multiple channels including digital, direct-to-consumer, and retail. Your analytical skills will be crucial in understanding consumer trends, market insights, and competitive landscapes to inform strategic decisions.

• Define and lead the organization’s overarching marketing strategy.
• Translate business goals into actionable marketing initiatives across multiple channels.
• Analyze consumer trends, market insights, and competitive landscapes to inform strategic decisions.
• Lead integrated marketing efforts across various platforms.
• Manage the day-to-day operations of the marketing team.
• Set and monitor KPIs and marketing goals in alignment with business objectives.

What you bring:

The ideal candidate for this Marketing Director role brings a wealth of experience in both digital marketing and retail/channel marketing. You have a proven track record in leading integrated campaigns across multiple sales and marketing platforms. Your strong knowledge of brand management, digital marketing, market research, and analytics will be key to your success in this role. A Bachelor’s degree in Marketing or Business Management is required for this position; a Master's degree is preferred.

• Bachelor’s degree in Marketing, Business Management or any related field; Master's degree required.
• Minimum 8 – 10 years of progressive experience in marketing.
• Proven track record in both digital marketing and retail/channel marketing.
• Strong understanding of integrated campaigns across multiple sales and marketing platforms.
• Strong knowledge of brand management, digital marketing, market research, and analytics.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.