Channel Lead - Digital/Social

A leading organisation is seeking a Channel Lead - Digital/Social to lead the strategy and execution of digital and social content across multiple audiences, driving engagement, innovation, and measurable business impact.

What you’ll do:

• Lead the strategy and execution of digital and social content across B2B, B2C, and B2Provider audiences
• Plan and develop content for paid and owned social and digital campaigns in partnership with creative teams
• Define channel-specific best practices, governance, and performance standards for digital and social content
• Drive innovation in content creation, leveraging AI and automation to improve efficiency, personalization, and reach
• Collaborate with Marketing, Product, and Analytics teams to ensure content aligns with brand positioning and campaign objectives
• Oversee content calendar management, ensuring timely delivery and optimization across platforms
• Monitor content performance metrics and provide actionable insights to improve engagement, ROI, and overall campaign effectiveness
• Influence senior stakeholders and provide thought leadership on digital content trends, strategy, and innovation

What you bring:

• 8–10+ years of experience in digital marketing, social media strategy, or content leadership roles
• Proven track record managing enterprise-level digital and social campaigns across multiple audiences
• Strong understanding of paid and organic social strategies, digital media trends, and emerging technologies
• Experience with AI-driven content tools and marketing automation platforms
• Excellent leadership, communication, and stakeholder management skills
• Bachelor’s degree required; advanced degree preferred
• Strategic thinker with a creative and data-driven approach to digital content

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.