Channel Lead - Direct Marketing

A leading organisation is seeking a Channel Lead - Direct Marketing to own the strategy and execution of 1:1 direct marketing content across B2B, B2C, and B2Provider audiences, ensuring alignment with brand, product narratives, and campaign objectives.

What you’ll do:

• Own the 1:1 direct marketing content strategy for email, SMS, and direct mail, ensuring alignment with brand, product, and campaign objectives
• Lead planning, creative briefing, and content development in partnership with the creative team; define channel-specific standards and best practices
• Build and govern a direct content operating model, including calendars, workflows, QA, approvals, and versioning, to ensure accuracy, speed, and content reuse
• Advance efficiency and personalization via AI-assisted copy, dynamic content, templates, and automation, while maintaining human review and compliance
• Partner with Campaign teams, MarTech, Data/Analytics, Product, Compliance, Legal, and Technology to ensure segmentation, targeting, and measurement are fit-for-purpose
• Establish testing frameworks (MVPs, A/B, multivariate) and a test-and-learn roadmap; codify insights into reusable playbooks
• Own performance reporting on deliverability, engagement, conversion, list health, opt-out, and complaint rates, recommending optimization actions
• Ensure full compliance with HIPAA, TCPA, ADA accessibility, and enterprise policies; steward approvals and audit trails
• Collaborate cross-functionally to drive measurable business outcomes and continuous improvement of direct marketing programs

What you bring:

• 8–10+ years in direct/CRM/relationship marketing, including email, SMS, and direct mail program leadership at enterprise scale
• Hands-on experience with MarTech stacks (e.g., ESPs/Journeys, CDP, A/B testing, dynamic content) and collaboration with data engineers/analysts
• Strong understanding of healthcare/regulatory environments and consent/PHI handling
• Demonstrated success driving personalization at scale, content governance, and measurable business outcomes
• Familiarity with AI in content operations (prompting, outline generation, QA, tagging) and able to set guardrails for responsible use
• Excellent cross-functional leadership, communication, and stakeholder management; proven ability to influence senior audiences
• Bachelor’s degree required; advanced degree preferred
• Strategic thinker with strong operational execution and a focus on compliance, measurement, and performance optimization

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.