B2C Product Marketing Manager

A leading organisation is seeking a Product Marketing Manager (B2C) to lead go-to-market strategies, develop compelling product messaging, and deliver impactful marketing solutions across Consumer and Provider product launches.

What you’ll do:

• Lead strategy and execute go-to-market plans for new product launches and enhancements across Consumer or Provider segments
• Develop product messaging, positioning, and naming to ensure clear, consistent, and differentiated communication
• Create product-specific and product family marketing materials that support commercial and engagement objectives
• Assess and interpret stakeholder needs and requirements, translating them into actionable marketing strategies
• Identify innovative marketing solutions for nonstandard requests and complex challenges
• Serve as a product marketing expert/resource for specified product families, providing guidance and support to cross-functional teams
• Work autonomously, escalating only the most complex tasks while maintaining alignment with business goals
• Collaborate with internal teams including Commercial, Sales, Communications, and Regulatory to ensure cohesive execution

What you bring:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field preferred
• Minimum 5 years of experience in communications, public relations, or marketing
• At least 5 years of project management experience within a matrix organisation
• Strong professional writing and editing experience with proven ability to deliver high-quality content
• Proficiency with Microsoft Office suite, including Outlook, Word, Excel, and PowerPoint
• Demonstrated ability to manage and prioritise multiple deliverables effectively
• Proven organisational skills and attention to detail
• Healthcare industry experience preferred
• Strong interpersonal and stakeholder management skills, with the ability to influence across teams

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.