Territory Consumer Lead (General Trade)

An exciting Territory Consumer Lead (General Trade) job opportunity has become available at an established FMCG company in the Philippines.

About the Territory Consumer Lead (General Trade) Role:
The role is under the marketing function and is responsible for driving the business growth of the assigned territory through consumer acquisition and retention. In order to achieve this, you will drive quality retailer distribution and wholesale volume through a consumer-centric approach mindset.

Key Responsibilities:

• Lead the development and management (including monitoring and reporting) of relevant campaigns and/or programmes, that are part of the overall regional and zone strategies covering various touchpoints such as general trade retailers and wholesalers, local key accounts, designated smoking areas and HORECA channels where the overall objective is consumer acquisition and retention in the assigned territory
• Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and insighting in order to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for the company's brands within the territories assigned to enable business growth
• Develop campaign/programme mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programmes across targeted trade partners and outlets consistent with programme objectives, timelines, allocations, and all other company protocols with full compliance
• Perform regular surveys on campaign/programme execution to ensure compliance with standards/intended trade impact. Immediately resolve or address any challenges that includes immediate escalation
• New opportunities and new product launch: support brand and field marketing on new product launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirement and pricing compliance for the assigned territories. Develop consumer campaign in driving New Opportunity to enable brand range selling in pre-identified opportunity territory/barangays
• Be responsible for assigned field marketing budget management and proper to optimal deployment of programme tools and materials. Establish strict management, control and compliance for programme enablers

To be successful in this role, extensive experience in territory planning and growth strategy is an advantage.

Key Requirements:

• Bachelor's degree graduate, preferably of a marketing/business/communications - related courses
• At least two to three years of experience in sales, trade/channel marketing, consumer engagement or marketing that includes on-ground field sales experience preferably from an FMCG company
• Good communication skills - verbal and written (English, Filipino)
• Willing to travel
• Willingness to relocate is a huge advantage

This is an excellent opportunity to work with an industry leader that is constantly breaking new ground.

If you are a progressive consumer sales or brand management professional with a can-do attitude, this Territory Consumer Lead (General Trade) role is right for you.

Apply today or contact me to discuss this new opportunity.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.