Territory Consumer Lead (Hiring from any point in PH)
Salary Market Aligned
Consultant Paulo Fuentebella
Job Ref 1826400/001
Date posted 15 November 2022philippines sales-marketing/sales 2022-11-15 2023-01-14 fmcg Pasig National Capital Region Pasig PH Robert Walters https://www.robertwalters.com.ph https://www.robertwalters.com.ph/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Territory Consumer Lead (Hiring from any point in PH) job has become available at a global consumer brand.
About the Territory Consumer Lead (Hiring from any point in PH) Role:
The role is under the marketing function and is responsible for driving the business growth of its assigned territory through consumer acquisition and retention. In order to achieve this, you must drive quality retailer distribution and wholesale volume through a consumer-centric approach mindset.
- Lead the development and management (including monitoring and reporting) of relevant campaigns and/or programmes, that are part of the overall regional and zone strategies covering various touchpoints such as general trade retailers and wholesalers, local key accounts, designated smoking areas and HORECA channels where the overall objective is consumer acquisition and retention in the assigned territory
- Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and insighting in order to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for the company's brands within the territories assigned to enable business growth
- Develop campaign/programme mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with programme objectives, timelines, allocations, and all other company protocols with full compliance
- Perform regular survey on campaign/programme execution to ensure compliance with standards/intended trade impact. Immediately resolve or address any challenges, that includes immediate escalation
- Manage new opportunities and new product launches: support brand and field marketing on new product launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirement and pricing compliance for the assigned territories. Develop consumer campaign in driving new opportunities to enable brand range selling in pre-identified opportunity territory/barangays
- Be responsible for assigned field marketing budget management and proper to optimal deployment of programme tools and materials. Establish strict management, control and compliance for programme enablers
To be successful in this Territory Consumer Lead (Hiring from any point in PH) role, extensive experience in territory planning and growth strategy is an advantage.
- Bachelor's degree graduate, preferably of a marketing/business/communications-related course
- At least two to three years of experience in sales, trade/channel marketing, consumer engagement or marketing that includes on-ground field sales experience preferably from an FMCG company
- Good communication skills - verbal and written (English, Filipino)
- Willing to travel
- Willingness to relocation is a huge advantage
This is an excellent opportunity to work with an industry leader that is constantly breaking new ground.
If you are a progressive consumer sales or brand management professional with a can-do attitude, this Territory Consumer Lead (Hiring from any point in PH) role is right for you.
Apply today or contact me to discuss this new opportunity.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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