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Head of Digital Campaigns (Platform Analytics)

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Our client, a leading player in the financial services sector, is seeking an experienced Head of Digital Campaigns (Platform Analytics) to join their team. This role offers an exciting opportunity to lead a dynamic team and drive the strategic direction of digital campaigns and platform analytics. The successful candidate will have the chance to work closely with senior stakeholders, Products and Marketing teams, and contribute significantly to the overall business objectives.

What you'll do:

As the Head of Digital Campaigns (Platform Analytics), you will play a pivotal role in shaping the future of our client's digital landscape. Your excellent people management skills will be crucial in supporting the CEO and senior stakeholders to achieve overall business objectives. You will be responsible for creating the department/unit/team’s vision, culture, and performance standards as well as overseeing its adoption at all levels. Your ability to attract, develop, engage, and retain employees will allow them to realize their full potential while meeting current business needs and preparing for future ones. You will also work closely with Products and Marketing teams to support base generation for different promos/campaigns.

  • Support the CEO and senior stakeholders in achieving overall business objectives
  • Create vision, culture, and performance standards for your department/unit/team
  • Attract, develop, engage, and retain employees
  • Role model desired organizational culture, values, and reputation
  • Deliver high quality service within a culture of customer service and continuous improvement
  • Establish KPIs and review performance against targets
  • Ensure leadership continuity by actively developing potential successors
  • Work closely with Products and Marketing teams to support base generation for different promos/campaigns
  • Perform data analysis to find opportunities for growth and improvement of mobile application KPIs

What you bring:

As the ideal candidate for the Head of Digital Campaigns (Platform Analytics) role, you bring a wealth of experience in leading digital campaigns and platform analytics. Your strong people management skills have been honed through years of supporting CEOs and senior stakeholders in achieving overall business objectives. You have a proven track record in creating vision, culture, and performance standards for your team. Your commitment to delivering high quality service within a culture of customer service and continuous improvement is evident in your past roles. You have experience working closely with Products and Marketing teams to support base generation for different promos/campaigns.

  • Proven experience in leading digital campaigns and managing platform analytics programs
  • Strong people management skills of at least 5 team members
  • Ability to create vision, culture, and performance standards for a team
  • Experience in delivering high quality service within a culture of customer service and continuous improvement
  • Ability to establish KPIs and review performance against targets
  • Experience working closely with Products and Marketing teams to support base generation for different promos/campaigns

What sets this company apart:

Our client is a leading player in the financial services sector, known for their commitment to innovation and excellence. They offer a dynamic and inclusive work environment where every employee is valued and supported. They believe in nurturing talent, encouraging creativity, and fostering professional growth. Their strong focus on customer service and continuous improvement sets them apart from their competitors.

What's next:

Ready to take the next step in your career? Apply now!

Apply today by clicking on the link! We look forward to receiving your application.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Contract Type: FULL_TIME

Specialism: Tech & Transformation

Focus: Technology Sales

Industry: Financial Services

Salary: Negotiable

Workplace Type: Hybrid

Experience Level: Senior Management

Location: Taguig

Job Reference: FEM38V-69E0A3A8

Date posted: 4 March 2025

Consultant: Jeremie Mesiano

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