We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help clients across South East Asia meet their needs.
We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help clients across South East Asia meet their needs.
philippinessales-marketing/brand-marketing2024-03-252024-05-24insuranceAlabangNational Capital RegionPHRobert Waltershttps://www.robertwalters.com.phhttps://www.robertwalters.com.ph/content/dam/robert-walters/global/images/logos/web-logos/square-logo.pngtrue
This role presents a golden opportunity for an experienced and passionate Lead Brand Marketing Manager (Insurance) to craft and implement comprehensive brand strategies that perfectly align with the company's overarching vision and objectives. The successful candidate will have the privilege of identifying target market segments, analysing market trends, and conducting competitor research to drive brand differentiation and enhance market positioning.
This role also involves coordinating product launches and promotional activities to drive product awareness and customer engagement. The Lead Brand Marketing Manager will work hand in hand with sales teams to ensure marketing efforts are in sync with sales objectives.
Golden opportunity to craft and implement comprehensive brand strategies
Privilege of identifying target market segments, analysing market trends, and conducting competitor research
Coordinate product launches and promotional activities to drive product awareness and customer engagement
What you'll do: As a Lead Brand Marketing Manager, you will be at the forefront of crafting comprehensive brand strategies that perfectly align with our client's vision. You will identify target market segments, analyse market trends, conduct competitor research, and coordinate product launches. Your role will involve working closely with sales teams to ensure marketing efforts are aligned with sales objectives. You will plan and execute advertising campaigns, collaborate with creative teams to develop compelling content, and craft go-to-market strategies for new products or services.
Crafting and implementing comprehensive brand strategies that align with the company's overall vision and objectives
Identifying target market segments, analysing market trends, and conducting competitor research
Coordinating product launches and promotional activities to drive product awareness and customer engagement
Working closely with sales teams to align marketing efforts with sales objectives
Planning and executing advertising and promotional campaigns to reach the target audience
Collaborating closely with creative teams to develop compelling content
Crafting and implementing go-to-market strategies for new products or services
What you bring: The ideal candidate for this Lead Brand Marketing Manager position brings a wealth of experience in brand strategy development and execution. You have a proven track record of identifying target market segments, analysing market trends, conducting competitor research, coordinating product launches, planning advertising campaigns, developing compelling content, crafting go-to-market strategies for new products or services. Your ability to collaborate effectively with sales teams to align marketing efforts with sales objectives will be key to your success in this role.
Proven experience in crafting and implementing comprehensive brand strategies
Strong ability to identify target market segments, analyse market trends, and conduct competitor research
Experience in coordinating product launches and promotional activities
Ability to collaborate effectively with sales teams to align marketing efforts with sales objectives
Experience in planning and executing advertising campaigns
Strong creative skills for developing compelling content
Experience in crafting go-to-market strategies for new products or services
What sets this company apart: This is a leading player in the industry, renowned for their commitment to innovation, quality, and customer satisfaction. They offer a dynamic and inclusive work environment that fosters creativity and collaboration. Their employees enjoy a range of benefits including flexible working arrangements, professional development opportunities, and a supportive team culture. This is an exciting opportunity to join a company that values its employees and is committed to their growth and success.
What's next: If you're ready to take the next step in your career as a Lead Brand Marketing Manager, this role is right for you. Apply now or reach out to me at elyza.villapando@robertwalters.com for a private discussion.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.