Digital Marketing Product Manager

A top financial institution is seeking a Digital Marketing Product Manager to lead the digital transformation of motorcycle financing in the Philippines. The role focuses on driving customer acquisition and engagement through an innovative mobile app, combining marketing, product, and tech expertise. Ideal for those passionate about digital experiences, it offers a supportive, flexible, and growth-oriented work environment.

Digital Marketing Product Manager

Salary: Competitive and based on experience

Location: Makati City

Keywords: digital marketing, product management, mobile application, customer engagement, cross-functional collaboration, app integration, user experience, agile environment, fintech

A leading financial institution is seeking a Digital Marketing Product Manager to play a pivotal role in transforming the motorcycle financing landscape for Filipinos. This is an exciting opportunity to bridge the worlds of marketing, product development, and technology, ensuring that innovative financing products are seamlessly integrated into a cutting-edge mobile application. You will be at the forefront of digital enablement, driving customer acquisition, engagement, and retention through expertly crafted digital journeys. The organisation offers a supportive and collaborative environment where your expertise will directly impact thousands of customers daily. If you are passionate about delivering exceptional digital experiences and thrive in environments that value flexibility, teamwork, and growth, this role provides the perfect platform to advance your career while making a meaningful difference.

• Shape the future of mobility finance by leading digital initiatives that reach thousands of customers every day across the Philippines.
• Enjoy flexible working opportunities within a highly collaborative team that values knowledge sharing, professional development, and supportive leadership.
• Be empowered to drive end-to-end product development and digital marketing strategies in a role that bridges technology, business, and customer experience.

What you'll do:

As a Digital Marketing Product Manager, you will immerse yourself in a dynamic environment where your ability to connect marketing vision with technical execution will be key. Your day-to-day activities will involve orchestrating cross-functional teams to deliver seamless digital experiences within a mobile application dedicated to motorcycle financing. You will take ownership of both strategic planning and hands-on implementation—designing impactful campaigns, optimising user journeys within the app, and ensuring that every touchpoint aligns with broader business goals. Success in this position means consistently delivering projects on time while maintaining a sharp focus on user satisfaction and measurable business outcomes. Your collaborative approach will foster strong relationships across departments as you champion initiatives that enhance customer acquisition, engagement, and retention through innovative use of digital tools.

• Coordinate and direct all phases of digital marketing initiatives to ensure maximum online visibility and customer engagement for motorcycle financing products.
• Design and manage comprehensive strategies aimed at boosting brand awareness and attracting new customers through targeted digital channels.
• Implement robust digital plans by monitoring performance metrics and refining social media, SEO, and content marketing efforts to strengthen overall brand impact.
• Lead the complete development lifecycle and seamless integration of financing products within the mobile application, ensuring accessibility and optimisation for users.
• Translate complex business and marketing requirements into actionable user stories, detailed feature specifications, and intuitive app workflows.
• Collaborate closely with technology, design, and quality assurance teams to guarantee timely delivery of high-quality features and updates within the mobile app ecosystem.
• Act as the central point of contact between marketing, product management, technology, operations, and customer support teams to align goals and deliver effective solutions.
• Facilitate agile ceremonies such as stand-ups, sprint planning sessions, and retrospectives to drive progress on product-related initiatives.
• Ensure that all digital campaigns and app journeys are fully integrated with the company’s overarching customer experience objectives.

What you bring:

To excel as a Digital Marketing Product Manager in this forward-thinking organisation, you will bring a blend of technical acumen and interpersonal sensitivity. Your background should include substantial experience managing products in fintech or related sectors where collaboration across diverse teams is routine. You will have honed your ability to translate complex requirements into clear deliverables while nurturing positive relationships among colleagues from various disciplines. Familiarity with analytics tools enables you to make data-driven decisions that enhance both user experience and business results. Your commitment to open communication ensures everyone remains aligned throughout each project phase. By combining these skills with an empathetic approach towards both customers’ needs and team dynamics, you will help create inclusive solutions that resonate widely.

• Bachelor’s degree in Business, Marketing, Information Technology or a related field is required for this position.
• Three to five years of proven experience in product management roles within fintech, lending or other digital platforms is essential for success.
• Demonstrated ability to work effectively with cross-functional technology teams in agile or sprint-based environments is highly valued.
• Hands-on exposure to mobile application development processes as well as coordination of digital marketing activities is expected.
• Comprehensive understanding of the entire digital product lifecycle along with familiarity with mobile app features is necessary.
• Experience using marketing analytics and CRM tools such as Google Analytics, Firebase, Braze or similar platforms is advantageous.
• Excellent communication skills combined with strong organisational abilities are crucial for managing multiple priorities efficiently.
• A problem-solving mindset paired with sensitivity towards user experience ensures optimal business outcomes in every project undertaken.
• Comfortable adapting quickly within iterative environments where responsiveness to change is important for ongoing improvement.

What sets this company apart:

This organisation is a leading Southeast Asian financial institution known for its strong regional presence, robust trade finance capabilities, and customer-focused approach. In the Philippines, it supports corporate clients with cross-border banking solutions, leveraging decades of experience and a deep understanding of ASEAN markets.

What's next:

If you are ready to shape the future of digital finance while growing your career in an inclusive environment—this is your moment!

Apply today by clicking on the link provided—take the next step towards making a real difference in mobility finance.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.