Digital Media Strategist

A leading fintech neobank redefining banking in Southeast Asia is seeking a Digital Media Strategist. In this role, you will take full ownership of our multi-platform social strategy (from TikTok to LinkedIn) to elevate our digital persona and set new industry benchmarks for engagement, creativity, and impact.

What you'll do:

• Take full responsibility for developing and executing comprehensive social media strategies across platforms such as TikTok, Facebook, Instagram, LinkedIn, and emerging channels to maximise reach and engagement.
• Define clear content priorities by establishing channel-specific strategies and audience engagement approaches that align with broader brand objectives.
• Develop robust content pillars supporting financial education, product storytelling, lifestyle themes, and customer experiences to ensure consistent messaging across all touch points.
• Identify new opportunities to expand audience reach and foster deeper community engagement by staying ahead of evolving platform trends and user behaviours.
• Oversee the entire content lifecycle including planning, creation, publishing, optimisation and maintain high standards for quality and alignment with brand guidelines.
• Guide internal creators and external partners by providing constructive feedback on content outputs while ensuring all materials meet business goals and audience needs.
• Support agile content production around key campaigns, partnerships, launches, and cultural moments to keep the brand top-of-mind in relevant conversations.
• Collaborate cross-functionally with marketing, PR, media, growth teams, HR, product managers, and agencies to deliver cohesive campaigns that integrate seamlessly with overall business strategies.
• Monitor key performance metrics such as reach, engagement rates, audience growth, and marketing efficiency; use these insights to refine strategies for optimal results.
• Mentor a team of content creators and social media specialists by establishing effective planning processes, quality benchmarks, workflows, and fostering a culture of creativity and continuous improvement.

What you bring:

• Possess at least 5–6 years’ experience in social media management or digital marketing roles where you have driven significant growth on platforms like TikTok and Facebook through innovative strategies.
• Demonstrate proven ability to lead teams of creators or manage content output effectively while maintaining high standards for quality and consistency.
• Showcase expertise in developing successful social media strategies that balance long-term vision with hands-on execution across multiple channels.
• Exhibit strong understanding of content marketing principles including storytelling techniques tailored for different audiences within the fintech or digital-first sectors.
• Display excellent project management skills enabling you to juggle multiple priorities simultaneously without compromising on deadlines or outcomes.
• Communicate clearly with stakeholders at all levels both internally across departments (marketing/PR/product) and externally with agency partners to ensure seamless campaign delivery.
• Bring an ownership mindset marked by enthusiasm for building new initiatives from scratch while remaining adaptable in fast-evolving environments.
• Utilise advanced knowledge of analytics tools to measure campaign effectiveness; translate data into actionable insights that inform future strategy adjustments.
• Bonus: Experience working within fintech/banking/technology/e-commerce brands or agencies managing multiple clients/campaigns is highly valued for this position.
• Bonus: Familiarity with paid social advertising tactics (including influencer marketing/content amplification), launching new channels from zero base upscaling them successfully is advantageous.

What sets this company apart:

This organisation stands out as one of Southeast Asia’s most ambitious neobanks dedicated to delivering modern banking solutions powered by global best practices and artificial intelligence. With backing from world-renowned investors including ADQ and World Bank Group (totalling over $200M+), they offer unparalleled stability alongside rapid innovation cycles where products are built in months rather than years. Employees benefit from exposure to cutting-edge technologies within an inclusive environment that prioritises professional development at every stage. The company’s mission-driven culture fosters teamwork across borders while providing significant opportunities for career advancement as they expand internationally. Here you’ll find not only meaningful work but also a supportive network committed to making financial services accessible for millions throughout the region.

What's next:

If you’re ready to make your mark on one of Southeast Asia’s fastest-growing fintech platforms and help shape how millions experience modern banking this is your moment!

Apply today by clicking on the link provided; take the next step towards joining an organisation where your expertise will drive real impact.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.