Marketing Executive

Are you Robert Walters? Robert Walters is the world’s most trusted talent solutions business. Across the globe, we deliver recruitment, recruitment outsourcing and advisory services to organisations of all shapes and sizes, opening doors for people with diverse skills, ambitions, and backgrounds. The businesses we partner with want to make things happen. And they need people to do it. They have goals. They have challenges. They want answers.

About the Role

The Talent Advisory marketing team supports one of Robert Walters' growing service lines, offering substantial career progression opportunities. We market a range of advisory solutions that help organisations make informed workforce decisions, including market intelligence, talent mapping, salary benchmarking, and competitor insights.

As Marketing Executive, reporting to the Marketing Director, Outsourcing & Talent Advisory, your primary responsibilities will include developing and executing strategies to generate high-quality leads for our Talent Advisory services. Working across global markets, you will deliver insight-led campaigns, thought leadership content, events, PR, email marketing, and social media content to engage with senior HR and business leaders.

Key Responsibilities

• Design and implement lead generation campaigns that align with our business objectives and target markets.
• Drive the creation of lead-generating content, including compelling social media and email campaigns, informative website articles, and engaging case studies.
• Utilise digital marketing tools and platforms to optimise lead generation efforts, including SEO strategies and email automation.
• Analyse campaign performance using marketing analytics tools such as Google Analytics and Power BI, and refine strategies to maximise ROI.
• Work closely with internal stakeholders, including the design team, PR team, and recruitment teams, to ensure cohesive and effective lead generation campaigns.
• Innovate and explore new ideas to enhance lead generation effectiveness and team performance.
• Manage and allocate marketing budgets effectively to support lead generation activities.
• Ensure all campaigns are delivered on time, within brand guidelines, and achieve set lead generation targets.

Qualifications and Skills

• Proven track record in lead generation and digital marketing, with experience in managing successful campaigns.
• Strong understanding of the marketing mix with an emphasis on lead generation strategies.
• Excellent copywriting and stakeholder management skills.
• Proficiency in using marketing automation platforms and CMS systems.
• Analytical mindset with the ability to interpret data and implement insights.
• A degree in marketing or a related field is essential.