Head of Marketing
A fast-growing and innovative FMCG organization is seeking a Head of Marketing to lead its marketing function and drive profitable, sustainable growth across a diverse portfolio of consumer brands. This is a senior leadership role responsible for shaping the overall marketing strategy, driving brand and portfolio growth, leading innovation, and building a high-performing marketing organization.
What you'll do:
As a Head of Marketing, you will lead the overall marketing strategy and work closely with senior stakeholders to drive commercial growth, innovation, and long-term brand value.
- Develop and lead the overall marketing and brand strategy across the portfolio.
- Drive profitable growth through strong brand, portfolio, and commercial strategies.
- Translate consumer, shopper, and market insights into actionable growth opportunities.
- Lead brand positioning, go-to-market strategy, product launches, and innovation.
- Identify opportunities for new product and marketing innovation to strengthen market penetration and growth.
- Partner closely with Sales, Finance, Supply Chain, and R&D to align business priorities and investments.
- Monitor brand and business performance, including revenue, profitability, market penetration, and key KPIs.
- Manage marketing budgets and ensure effective allocation of resources.
- Build, lead, and develop a high-performing marketing team.
- Leverage data, AI, and modern marketing tools to improve effectiveness and decision-making.
What you bring:
The ideal candidate will be a senior FMCG marketing leader with strong experience across brand management, innovation, and commercial growth.
- Bachelor's degree in Marketing, Business, or a related discipline.
- 7+ years of marketing or brand management experience, with leadership or managerial exposure.
- Proven experience managing multi-brand FMCG portfolios.
- Strong track record in brand building, product launches, innovation, and go-to-market execution.
- Strong commercial understanding, including profitability, budgeting, and marketing investments.
- Experience translating consumer and market insights into effective brand strategies.
- Proven ability to lead and develop high-performing marketing teams.
- Strong cross-functional leadership and stakeholder management skills.
- Strategic, analytical, creative, and highly execution-oriented.
- Experience with AI, data-driven marketing, and modern marketing platforms is an advantage.
What sets this opportunity apart:
This is an opportunity to take ownership of the overall marketing function within a high-growth FMCG organization with a strong portfolio of consumer brands.
The successful candidate will have significant influence over brand strategy, innovation, commercial performance, and people development, while working closely with senior leadership to shape the organization's long-term growth agenda.
What's next:
If you're a senior FMCG marketing leader looking to take broader ownership of brand strategy, innovation, and commercial growth, this Head of Marketing opportunity offers the chance to make a significant impact on a growing portfolio and organization.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
About the job
Contract Type: Perm
Specialism: Sales & Marketing
Focus: Brand Marketing
Industry: FMCG
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Senior Management
Location: Philippines
FULL_TIMEJob Reference: 72WCQO-CBF4F0B4
Date posted: 18 August 2026
Consultant: Corinne Rodrigora
philippines sales-marketing/brand-marketing 2026-08-18 2026-10-17 fmcg Philippines PH Robert Walters https://www.robertwalters.com.ph https://www.robertwalters.com.ph/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true