Marketing Manager

A leading global brand is seeking a pioneering Marketing Manager to join their rapidly expanding team in Muntinlupa. This is an exceptional opportunity for you to step into a high-visibility role where your work will directly shape the category, build a beloved consumer brand, and set the stage for your growth into a country marketing head position.

What you'll do:

As a Marketing Manager, you will play a pivotal role in shaping the future of the company’s brands within the Philippine market. Your day-to-day responsibilities will involve designing strategic marketing plans grounded in local consumer insights while collaborating with cross-functional teams to ensure seamless execution across all touchpoints. You will lead digital-first campaigns that drive awareness and conversion through paid social channels as well as influencer partnerships.

• Take full ownership of the country marketing P&L outcome by driving revenue, share, and profitability targets through disciplined demand generation strategies and effective allocation of advertising budgets.
• Define consumer segmentation, positioning, and messaging for multiple brands based on deep local consumer insights while ensuring alignment with global brand strategy.
• Build and execute comprehensive annual marketing plans including campaign calendars, always-on digital programmes, product launch roadmaps, and marketplace activations that create significant impact.
• Lead social-first and digital-first demand generation initiatives across paid and organic channels such as TikTok, Instagram, YouTube, Facebook, influencers, affiliates, Google, Shopee, Lazada/Tokopedia, and TikTok Shop by testing, learning, and scaling successful tactics quickly.
• Own funnel performance from start to finish by setting ambitious KPIs (reach, engagement, traffic, conversions, ROAS), tracking them weekly, optimising relentlessly, and translating data into actionable outcomes.
• Manage agencies (creative, media, production) and freelancers as true partners while retaining strategic ownership of briefs, approvals, results—and being ready to execute directly when needed.
• Collaborate closely with distributor teams, ecommerce specialists, trade marketing professionals, and regional brand teams to deliver coherent go-to-market execution across online and offline touchpoints.
• Localise global brand campaigns into culturally resonant content that feels native to Filipino consumers rather than simply translated material.
• Conduct regular consumer research alongside competitor and marketplace analysis to identify new opportunities for growth and challenge existing assumptions.
• Drive influencer partnerships and smart content strategies that amplify reach and relevance—turning launches into events and products into must-haves.

What you bring:

The ideal candidate for the Marketing Manager position brings extensive experience in consumer marketing within the Philippines—particularly in premium FMCG or CPG environments. Your background includes leading large-scale brand strategies from conception through execution while managing substantial budgets tied directly to business outcomes such as revenue growth or improved market share.

• Over eight years of experience in consumer marketing or demand generation within the Philippines market with a proven track record of delivering tangible business impact.
• Demonstrated expertise in premium FMCG or CPG sectors with at least two to three years as a Brand or Marketing Manager (or equivalent), successfully leading brand strategy alongside 360° campaigns.
• Proven ability to own large-scale marketing budgets with visible P&L impact including revenue growth, market share improvement, return on ad spend accountability—and being responsible for outcomes rather than just activities.
• Extensive hands-on experience with paid social platforms (TikTok, Meta/Facebook/Instagram/YouTube), influencer/KOL marketing initiatives as well as marketplace advertising (Shopee/Lazada/Tokopedia/TikTok Shop), including testing optimisation techniques for scalable results.
• Experience localising global brand campaigns within regional/global matrix structures while influencing senior stakeholders efficiently to achieve optimal decisions quickly.
• Native Tagalog speaker with fluent English communication skills (written/spoken) capable of conveying messages clearly at all organisational levels.
• Excellent leadership abilities combined with strong communication skills enabling effective stakeholder management across functions geographies cultures.
• Advanced analytical capabilities paired with problem-solving acumen allowing you to translate complex data sets into actionable insights driving campaign success.
• Ability to work collaboratively across diverse teams fostering an inclusive environment where knowledge sharing leads to superior outcomes.
• Strong commitment towards consumer satisfaction coupled with service excellence ensuring every campaign delivers value.

What sets this company apart:

This organisation stands out for its mission-driven approach—positively impacting lives in every home every day around the world. Employees are welcomed into an open culture where thinkers designers creators number-crunchers alike find their work truly matters. The company’s rapid expansion across APAC is powered by two iconic brands known for relentless innovation pipelines resulting in unprecedented growth over recent years. Collaboration is at the heart of everything they do: cross-functional teams work together seamlessly ensuring every campaign achieves maximum impact while fostering an inclusive environment where everyone’s voice is valued.

If you’re looking for a place where your contributions are recognised—where personal development goes hand-in-hand with professional achievement—this is the perfect setting for you.

What's next:

If you are enthusiastic about making a lasting impact on household brands in the Philippines while advancing your career within a supportive team environment—this is your moment!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.