Engagement Lead

We’re looking for a strategic and results-driven Engagements Lead to oversee the design, implementation, and refinement of customer engagement initiatives targeting both new and existing policyholders. This role will manage a small team of campaign managers and collaborate across departments to boost customer retention, satisfaction, and lifetime value across our full range of insurance products.

Engagement Lead

Salary: Competitive and based on experience

Location: Taguig

Keywords: customer engagement, campaign management, insurance products, team collaboration, data-driven strategy, lifecycle campaigns, cross-functional partnerships, digital marketing platforms

A leading organisation in the insurance sector is seeking an Engagement Lead to champion the planning, execution, and optimisation of customer engagement campaigns for both new and existing policyholders. This pivotal role offers you the opportunity to shape the customer journey across a diverse portfolio of insurance products, working closely with a talented team of campaign managers and collaborating with multiple departments. You will be at the forefront of driving customer lifetime value, retention, and satisfaction by leveraging data-driven insights and innovative strategies. The company values flexibility, encourages professional growth, and fosters a supportive environment where your expertise in digital marketing and campaign management will make a tangible impact on business outcomes.

• Play a key role in designing and executing multi-channel engagement strategies that directly influence customer loyalty and satisfaction across all insurance offerings.
• Lead and mentor a dedicated team of campaign managers while collaborating with product, sales, analytics, and creative teams to deliver seamless customer experiences.
• Enjoy flexible working opportunities within an inclusive culture that prioritises knowledge sharing, professional development, and employee well-being.

What you'll do:

As an Engagement Lead based in Taguig, you will play a central role in shaping how customers interact with insurance products throughout their entire lifecycle. Your day-to-day responsibilities will involve crafting sophisticated multi-channel strategies designed to engage both prospective clients and loyal policyholders. By working closely with data analysts and CRM professionals, you will identify key behavioural trends that inform highly targeted campaigns. You will also oversee the execution of these campaigns from inception through optimisation—ensuring every touchpoint is meaningful. In addition to managing a skilled team of campaign managers or specialists, you will collaborate extensively with colleagues across product development, sales operations, analytics functions, creative services, and customer support. Your ability to interpret complex data sets into actionable plans will be crucial as you report regularly to leadership on performance metrics while recommending improvements. Success in this role means not only achieving measurable business outcomes but also fostering an environment where your team thrives through shared learning and mutual support.

• Develop comprehensive multi-channel engagement strategies utilising email, SMS, in-app messaging, social media, and other relevant platforms to achieve both acquisition and retention objectives.
• Oversee the end-to-end execution of lifecycle campaigns including onboarding, cross-sell, upsell, renewals, and reactivation initiatives tailored to various customer segments.
• Collaborate closely with data and CRM teams to build actionable customer segments based on behavioural and transactional insights for targeted campaign delivery.
• Leverage advanced analytics to inform campaign targeting, timing, and personalisation efforts that maximise relevance and impact for each audience group.
• Define clear metrics for campaign performance such as open rates, click-through rates, conversion rates, churn reduction, and continuously optimise tactics based on results.
• Provide regular reporting to senior leadership with detailed analysis, actionable insights, and strategic recommendations for ongoing improvement.
• Manage and mentor a small but high-performing team of engagement managers or specialists by setting clear KPIs, tracking progress, and nurturing a collaborative culture.
• Partner with cross-functional teams including product development, sales operations, analytics experts, and customer support to ensure consistent messaging throughout the customer journey.
• Work hand-in-hand with creative and content teams to guarantee that all communications align with brand voice while addressing evolving customer needs.

What you bring:

To excel as an Engagement Lead in this organisation’s Taguig office, your background should reflect significant hands-on experience in orchestrating successful marketing campaigns within dynamic industries such as insuretech or fintech. Your academic credentials should include at least a bachelor’s degree complemented by over eight years’ practical exposure to digital marketing strategies. You are comfortable navigating change—especially in rapidly shifting markets—and thrive when collaborating with others towards shared objectives. Your approach is grounded in empathy for customers’ needs combined with rigorous attention to compliance requirements. You bring strong interpersonal skills that enable you to work seamlessly across departments while guiding your own team towards collective success. Analytical thinking comes naturally; you are adept at leveraging modern MarTech solutions for actionable insights that drive business impact. Above all else, your passion lies in creating meaningful connections between brands and their customers through thoughtful communication strategies.

• Minimum Bachelor’s Degree required from an accredited institution demonstrating foundational academic achievement relevant to marketing or business disciplines.
• At least 8 years’ experience in marketing or campaign management roles within insuretech, fintech, digital banking, payments or e-commerce sectors showcasing deep industry understanding.
• Proven ability to adapt quickly within fast-evolving markets such as insurance or technology environments while maintaining focus on organisational goals.
• Demonstrated commitment to transparency and compliance standards ensuring ethical practices in all customer interactions.
• Exceptional relationship-building skills enabling effective collaboration across diverse teams including product development, sales operations, analytics experts and creative professionals.
• Advanced analytical mindset capable of interpreting complex datasets using digital marketing tools (e.g., Google Analytics) or MarTech platforms (e.g., AppsFlyer) for informed decision-making.
• Track record of delivering results through metric-driven approaches focused on improving customer retention rates and overall satisfaction levels.
• Experience mentoring or managing small teams by setting clear expectations around KPIs while fostering a supportive high-performance culture.
• Creative problem-solving abilities applied towards developing engaging campaigns that resonate with varied audiences.

What sets this company apart:

This organisation stands out as a forward-thinking leader within the insurance sector by placing genuine emphasis on employee well-being alongside business excellence. Employees benefit from flexible working arrangements designed to accommodate diverse lifestyles while promoting work-life balance. The company cultivates an inclusive atmosphere where knowledge sharing is encouraged at every level—enabling continuous professional growth through training opportunities tailored to individual aspirations. Team members are supported by approachable leadership who value open communication channels as well as collaborative problem-solving approaches. With access to cutting-edge digital tools and resources plus opportunities for cross-departmental projects—you will find yourself empowered not just to contribute but also to develop new skills along the way. The company’s commitment extends beyond its workforce: it strives for positive community impact by upholding transparency in all dealings with customers—a testament to its reputation as a trusted partner within the industry.

What's next:

If you are ready to take your career in customer engagement strategy to new heights within a supportive environment that values your expertise—this is your moment!

Apply today by clicking on the link provided below—your next rewarding challenge awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.