Digital Marketing Strategist

Join a fast-growing, digital-first company and help shape how millions of people discover, engage with, and connect with our brand. You'll lead social media strategy, content development, audience growth, and creator partnerships while driving measurable business impact. This is a hybrid role based in Manila, offering the opportunity to collaborate with cross-functional teams in a dynamic, high-growth environment.

What you'll do:

As a Digital Marketing Strategist in Manila you will be at the forefront of shaping the organisation’s presence across multiple social media platforms. Your day-to-day responsibilities involve defining strategic direction for content creation collaborating with various departments translating business objectives into compelling stories guiding creative teams optimising performance through analytics mentoring junior staff members fostering an environment where creativity flourishes. Success in this role means consistently delivering high-performing content that resonates with audiences drives engagement supports product launches strengthens brand presence. You’ll be expected to stay ahead of industry trends adapt quickly experiment with new formats build strong relationships internally externally all while maintaining rigorous standards for quality effectiveness. This is your chance to make a tangible impact on how millions interact with modern banking services every single day.

• You will own and drive the organisation’s social media strategy across key platforms such as TikTok, Facebook, Instagram, LinkedIn, and other emerging channels by setting clear priorities for content direction.
• You will define content pillars that support brand objectives while developing channel strategies and audience engagement approaches tailored to each platform.
• You will identify opportunities to increase reach, engagement, and audience growth by staying ahead of platform trends and evolving content formats.
• You will lead content planning activities including creation, publishing, optimisation and rapid production around campaigns, partnerships, launches and cultural moments.
• You will guide internal creators and external partners by reviewing their outputs to ensure alignment with brand standards and business goals.
• You will collaborate closely with Marketing, PR, Media, Growth, HR, Product teams as well as external agencies to translate business initiatives into engaging social-first content.
• You will develop reporting frameworks and dashboards that provide visibility into social media impact while monitoring key metrics such as reach, engagement and marketing efficiency.
• You will use data insights to continuously improve content performance by identifying opportunities to optimise strategy based on audience behaviour.
• You will lead mentor and support a team of content creators establishing quality standards workflows feedback mechanisms fostering creativity experimentation accountability continuous improvement.

What you bring:

The ideal Digital Marketing Strategist brings proven experience in driving impactful campaigns across major social platforms particularly TikTok Facebook. Your background includes leading diverse teams managing creative outputs developing robust strategies that balance long-term vision with immediate execution. You possess deep knowledge of storytelling techniques audience engagement methods current trends enabling you to craft messages that resonate widely. Your interpersonal skills are exceptional allowing you to foster collaboration between departments agencies while maintaining focus on shared goals. Project management comes naturally as you juggle multiple priorities without compromising quality or deadlines. You are committed enthusiastic responsive always seeking ways to nurture talent within your team encourage experimentation continuous improvement. Familiarity with fintech banking technology e-commerce or digital-first brands is highly valued especially if you’ve launched scaled channels from scratch managed multiple campaigns worked closely with performance marketing growth teams understood efficiency metrics attribution frameworks. Your passion for building inclusive supportive environments sets you apart making you not just a strategist but also a dependable leader.

• 5–6+ years of experience in social media content marketing digital marketing or related fields demonstrating your ability to drive growth engagement across platforms.
• Strong experience driving growth engagement specifically on TikTok Facebook showcasing your understanding of these ecosystems.
• Experience leading teams managing creators reviewing content outputs ensuring collaborative success within diverse groups.
• Proven ability to develop execute successful social media strategies balancing strategic thinking hands-on execution.
• Deep understanding of content marketing storytelling audience engagement current social media trends enabling you to connect meaningfully with audiences.
• Excellent project management skills allowing you to manage multiple priorities simultaneously while maintaining high standards.
• Outstanding communication stakeholder management skills facilitating effective collaboration across departments agencies.
• High ownership mindset passion for building scaling new initiatives contributing positively to organisational culture.
• Knowledge domain expertise in social media strategy content planning community engagement audience growth influencer creator partnership marketing brand building digital storytelling marketing analytics campaign performance measurement optimisation.
• Bonus: Experience in fintech banking technology e-commerce digital-first brands agency experience managing multiple brands campaigns launching scaling channels familiarity with paid social influencer marketing amplification strategies working with performance marketing growth teams understanding efficiency metrics attribution frameworks.

What sets this company apart:

What's next:

If you are ready to make your mark on the digital landscape apply now and become part of an enthusiastic team shaping the future of financial services!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.