Marketing Manager

A leading beauty and personal care company is seeking a Marketing Manager to lead the strategic growth and development of its portfolio of consumer brands. This role will be responsible for driving brand building, consumer engagement, and commercial growth through integrated marketing strategies spanning digital marketing, brand management, and trade activation.

What you'll do:

As a Marketing Manager, you will lead the overall marketing strategy and commercial performance of assigned beauty and personal care brands. You will work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to build strong brands, drive consumer demand, and deliver sustainable business growth.

• Develop and execute brand strategies for beauty and personal care products, aligned with overall business objectives.
• Lead end-to-end brand building initiatives, including brand positioning, consumer insights, campaign development, and brand equity growth.
• Develop integrated marketing campaigns across digital, social media, e-commerce, retail, and other consumer touchpoints.
• Lead trade marketing initiatives and activations to drive product visibility, consumer engagement, distribution, and sales.
• Partner closely with Sales and Commercial teams to develop trade programs, in-store activations, promotions, and channel-specific initiatives.
• Lead annual brand planning, marketing planning, campaign development, and budget management.
• Analyse consumer insights, market trends, competitive activity, and category performance to identify opportunities for growth.
• Monitor brand and campaign performance through sales data, KPIs, consumer insights, and market performance.
• Work closely with internal stakeholders and external agencies to ensure effective execution of marketing initiatives.
• Manage, coach, and develop a team of marketing professionals, fostering a high-performing and collaborative environment.
• Prepare strategic presentations, business reviews, and recommendations for senior leadership.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 8–10 years of marketing experience within the FMCG industry, with strong experience in beauty, skincare, personal care, hair care, or cosmetics.
• Proven experience in brand management and brand building, with a strong track record of growing consumer brands.
• Demonstrated experience across both digital marketing and trade marketing, including digital campaigns, social media, e-commerce, trade activations, in-store initiatives, and channel marketing.
• At least 3–5 years of people management experience, with a proven ability to lead, coach, and develop marketing teams.
• Strong understanding of consumer insights, brand strategy, category dynamics, and go-to-market planning.
• Strong commercial acumen, with the ability to connect marketing strategies to business and sales performance.
• Excellent stakeholder management, communication, presentation, and cross-functional collaboration skills.
• Experience managing external agencies and marketing budgets.

What sets this company apart:

This is an exciting opportunity to join a well-established and growing beauty and personal care organisation with a strong portfolio of consumer brands. The role offers the opportunity to lead strategic brand initiatives across the full marketing mix, combining brand building, digital marketing, consumer engagement, and trade activation. You will also have the opportunity to manage and develop a marketing team while playing a key role in driving the continued growth of the company's portfolio.

What's next:

If you're an experienced FMCG marketing professional with a strong background in beauty, skincare, personal care, hair care, or cosmetics, and you're passionate about building brands and driving growth through integrated digital and trade marketing strategies, this Marketing Manager opportunity could be your next career move.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.