Social Media Strategy Lead

Join a fast-growing digital financial services company as a Social Media Strategy Lead. In this hybrid role, you'll shape the brand's digital voice, drive audience engagement, and lead content strategy across major social platforms. This is an exciting opportunity for a hands-on marketing professional who thrives in a fast-paced environment and wants to build impactful campaigns that reach millions of consumers.

What you'll do:

As Social Media Strategy Lead, you will be entrusted with the responsibility of orchestrating the company’s entire social media presence. Your day-to-day activities will involve developing forward-thinking strategies for multiple platforms while ensuring each piece of content is thoughtfully crafted to educate audiences about financial products in an engaging manner. You will work collaboratively across departments—translating business needs into creative campaigns—and coordinate with both internal teams and external partners to keep the content pipeline flowing smoothly. By analysing performance data regularly, you will guide future decisions that optimise reach and impact. Success in this role means building thriving online communities that not only boost brand awareness but also foster genuine connections between the organisation and its customers.

• Develop and implement a comprehensive social media strategy tailored to platforms such as Facebook, Instagram, TikTok, LinkedIn, and emerging channels to maximise brand visibility and audience engagement.
• Identify strategic opportunities to enhance community growth by monitoring industry trends and leveraging platform-specific best practices.
• Establish cohesive content themes and messaging frameworks that align with broader business goals and marketing objectives.
• Oversee the end-to-end process of content planning, production, publishing, and ongoing optimisation to ensure consistent quality and relevance.
• Create engaging content spanning financial literacy, product education, customer stories, lifestyle topics, and more to foster meaningful connections with diverse audiences.
• Ensure all published materials adhere to brand standards while remaining authentic and relatable for target demographics.
• Collaborate with internal teams as well as external partners—including agencies and content creators—to maintain a robust pipeline of fresh content.
• Drive audience growth through interactive campaigns, shareable posts, and timely responses to market conversations or trending topics.
• Monitor performance metrics such as audience growth, engagement rates, reach, and content effectiveness; prepare regular reports with actionable insights for continuous improvement.
• Translate complex business initiatives into accessible social media content that supports product launches, partnerships, employer branding efforts, and other strategic priorities.

What you bring:

To excel as Social Media Strategy Lead you will bring a blend of strategic vision and practical know-how gained from several years working at the intersection of digital marketing and content creation. Your background includes formal education relevant to marketing communications coupled with hands-on experience running successful campaigns across major social platforms. You are adept at managing relationships—whether guiding internal teams or liaising with external partners—and thrive when translating complex business goals into accessible narratives for broad audiences. Your analytical mindset allows you to interpret data meaningfully while your interpersonal skills help build consensus among stakeholders. Experience within fast-growing sectors like financial services or technology will serve you well here; additional familiarity with influencer outreach or paid advertising further strengthens your candidacy. Above all else your passion for fostering online communities sets you apart as someone who can turn followers into advocates.

• Bachelor’s degree in Marketing, Communications, Advertising, Business or a related discipline is required for this position.
• At least five years’ experience in social media management or digital marketing roles where you have demonstrated success in developing impactful campaigns.
• Proven ability to create comprehensive content strategies that drive audience development while maintaining storytelling excellence across platforms.
• Experience managing teams or collaborating with agencies/content creators to deliver high-quality output on schedule.
• Exceptional communication skills paired with strong project management abilities enable you to co-ordinate multiple stakeholders effectively.
• A track record of balancing strategic planning with hands-on execution ensures you can adapt quickly within fast-evolving environments.
• Familiarity with tracking key performance indicators (KPIs) such as engagement rates or audience growth; ability to translate insights into actionable recommendations.
• Previous exposure to high-growth organisations—especially within Financial Services, FinTech, Technology, E-commerce or Consumer Digital Platforms—is highly advantageous.
• Additional experience in influencer marketing initiatives or paid/performance-driven social media campaigns would be beneficial for this role.
• Expertise in community management techniques helps nurture loyal audiences who actively participate in brand conversations.

What sets this company apart:

A rapidly expanding digital financial services company focused on providing innovative banking and lending solutions. Leveraging technology and a customer-centric approach, the organization is transforming the way consumers access and manage financial services.

What's next:

If you are ready to shape the future of social media marketing within a forward-thinking organisation dedicated to making a difference—this is your moment!

Apply today by clicking on the link provided; take the next step towards joining an inspiring team where your expertise will make a lasting impact.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.