Country Sales Manager

A leading global company is seeking a Country Sales Head to spearhead its sales organization in the Philippines. This pivotal role offers you the opportunity to drive sustainable business growth, strengthen market presence across key accounts, general trade, and e-commerce channels, and shape the future of the portfolio of brands. You will be empowered to develop and execute sales strategies, translate commercial priorities into actionable plans, and foster a results-oriented team.

What you'll do:

As Country Sales Head you will play a central role in shaping the commercial success of the organization’s portfolio in the Philippines. Your day-to-day responsibilities will involve crafting robust sales strategies that address local market dynamics while ensuring alignment with broader organizational goals. You will also analyze market data to uncover new opportunities for growth across traditional retail outlets as well as emerging e-commerce platforms.

• Develop and implement the country sales strategy by creating annual operating plans, channel priorities, and go-to-market approaches tailored to the Philippine market.
• Identify new growth opportunities through detailed analysis of market trends, customer insights, competitor activity, and retail performance data.
• Set ambitious sales targets, volume forecasts, trade investment plans, and execution standards across multiple channels including key accounts, general trade, and e-commerce.
• Monitor sales performance metrics such as profitability, budgets, trade spend, stock levels, product freshness, and customer engagement; take corrective action when necessary to ensure optimal outcomes.
• Lead customer and channel plans aimed at increasing revenue streams, expanding market share, improving distribution networks, enhancing visibility, and ensuring effective in-store execution.
• Establish strong relationships with key customers and distributors by leading negotiations on agreements and fostering collaborative commercial partnerships.
• Set clear objectives for distributor partners while monitoring their performance in terms of execution quality, reporting accuracy, payment timeliness, and credit management.
• Ensure accurate forecasting and reporting processes are aligned with sales operations planning to support business delivery goals.
• Partner closely with Marketing and Trade Marketing teams to deliver brand strategies including promotional campaigns, merchandising efforts, and point-of-sale initiatives; collaborate cross-functionally for seamless execution.
• Recommend appropriate sales structures, market coverage models, and resource allocation strategies to achieve business objectives efficiently.
• Provide country leadership with timely updates on performance metrics, market insights, potential risks, and commercial recommendations to inform strategic decision-making.
• Build and lead a high-performing sales team by setting clear objectives, offering coaching support, managing performance effectively, and driving talent development initiatives.
• Foster an accountable yet collaborative culture within the team that aligns with company values while promoting results orientation.

What you bring:

The ideal candidate for Country Sales Head brings proven experience from fast-moving consumer goods or consumer products sectors—demonstrating deep familiarity with local retail distribution environments. You excel at building trust-based relationships through empathetic negotiation skills whether engaging key customers or managing distributor partnerships.

• A university degree in Business Administration or related discipline
• Significant experience in sales leadership within FMCG or consumer products sectors
• Deep understanding of the Philippine retail landscape—including key accounts management general trade practices e-commerce channel dynamics
• Proven track record developing comprehensive sales strategies, customer plans, forecasts, budgets, and trade investment proposals.
• Strong commercial acumen combined with strategic thinking analytical numerical proficiency
• Exceptional people leadership skills including coaching, mentoring, performance management, and talent development
• Collaborative working style and growth mindset

What sets this company apart:

This organization stands out as one of the world’s largest companies within its categories—a legacy built on decades of innovation multiculturalism and rewarding careers. Diversity equity inclusion are core values here: every individual is welcomed appreciated given equal opportunity regardless of background or identity. The company’s commitment extends beyond words—providing tangible support systems that empower employees craft their own journeys within a truly global network.

What's next:

If you are ready to make a lasting impact on the Philippine market while advancing your career within a globally respected organization, apply now!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.