CMR & Business Analytics Manager

As the CRM & Business Analytics Manager, you will support the commercial organisation by overseeing CRM operations, strengthening data governance, and translating business data into actionable insights.

You will work closely with local and regional stakeholders to improve system adoption, enhance reporting capabilities, and identify opportunities to optimise commercial performance.

Your key responsibilities will include:

• CRM Management and Governance: Oversee the administration, maintenance, and utilisation of the CRM platform, ensuring data accuracy, integrity, and security. Develop local governance frameworks, guidelines, and best practices to promote consistent system adoption.

• System Optimisation: Monitor CRM performance, identify areas for improvement, and recommend enhancements to improve operational efficiency and user experience.

• User Training and Support: Deliver training sessions and provide ongoing support to commercial teams to strengthen CRM adoption and maximise the platform’s value.

• Business Analytics and Reporting: Analyse CRM data alongside SAP and other business sources to generate actionable insights that support commercial planning and decision-making.

• Dashboard Development: Design, build, and optimise Power BI dashboards and reports to track key performance indicators and monitor business performance.

• Data Integration: Recommend and implement data integration solutions using SQL or similar technologies to consolidate information from multiple platforms and improve data accessibility.

• Continuous Improvement: Stay updated on emerging technologies and industry best practices, identifying opportunities to enhance CRM operations, analytics capabilities, and commercial effectiveness.

• Stakeholder Management: Collaborate with cross-functional teams and regional stakeholders, lead projects in a matrix environment, and translate business requirements into effective analytical solutions.

• Regional Collaboration: Share best practices, facilitate knowledge transfer, and adapt global strategies to local business requirements while maintaining alignment with regional objectives.

• Coaching and Development: Build analytical capabilities across teams by coaching colleagues, encouraging collaboration, and promoting the effective use of data in business decisions.

What You Bring

You are an experienced CRM and business analytics professional with a strong understanding of sales force effectiveness and commercial operations. You combine technical expertise in CRM platforms, data analysis, and reporting with the ability to translate business needs into practical solutions. You are also confident working with cross-functional and regional stakeholders, driving collaboration, and supporting continuous improvement.

The ideal candidate will have:

• At least five years of experience in sales force effectiveness, CRM management, or business analytics within a commercial environment.

• Proven experience in CRM administration, including system management, user support, and data governance.

• Advanced proficiency in Power BI or similar tools, with experience developing dashboards and reports for performance monitoring and analysis.

• Strong business analytics skills and the ability to translate data into actionable insights that support commercial decision-making.

• Experience working with CRM platforms such as Salesforce and ERP systems such as SAP.

• Experience integrating and analysing data from multiple sources using SQL or similar technologies.

• Experience in the pharmaceutical or healthcare industry is highly preferred.

• Strong stakeholder management and communication skills, with the ability to translate business requirements into analytical solutions.

• Experience leading cross-functional projects and influencing stakeholders within a matrix organisation.

• The ability to coach colleagues, build analytical capabilities, and foster collaboration across departments.

• Experience working with regional teams, sharing best practices, and balancing local business needs with global strategies.

What's Next?

If you are ready to contribute to commercial excellence through CRM optimisation and data-driven decision-making, we encourage you to apply.

Submit your application and updated CV through the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.